Blending a dash of buttery R&B vocals with pop melodies and electronic beats, South London-born RAYE has been a much-needed excitement to the senses. At just 20 years old, the singer has landed third place in BBC Music’s ‘Sound of 2017’ shortlist and at Radio Sonar, our obsession continues to multiply.
First making waves across thousands of radio stations in 2016, RAYE featured alongside hard-hitting Dance producer Jonas Blue on ‘By Your Side’. Whilst the track brought attention to her, the singer really made a name for herself two months later with the emergence of a collaboration with House DJ Jax Jones on the elevating record ‘You Don’t Know Me’, which remained in the UK’s Top 10 chart for 7 consecutive weeks.
After finding that her initial production style wasn’t being played by radio stations, RAYE found a way to do what she wanted “in a way that people would hear it”. Her vocal talents are not the only thing that gives RAYE her eccentricity; song-writing is yet another skill that she holds under her belt. Constructing her very first song at the tender age of ten, it’s clear that her writing should not go unheard – and it hasn’t. An audience and presenter favourite on Sonar, Charli XCX’s ‘After The Afterparty’ was co-written by the artist.
Having just supported Jess Glynne on her UK arena tour, RAYE performed her very first headline show at London’s prestigious XOYO venue in Shoreditch, a place close to her heart. “In the UK, the attitude is so much better” she tells the Independent. 2018 will bring even more exposure to the 20-year-old, as she is set to support one of Sonar’s esteemed artists, MØ, on the UK leg of her European tour.
As RAYE’s year of success comes to a close, the next path is lit well for the singer. Her latest release ‘Decline’ has been a huge success and as for 2018, she seems to be on track to become – in her own words – “the biggest singer [she] can be”.
Sophie Barnden, Radio Sonar
Check out Surge Radio’s Xavier Voight-Hill chat with Raye below.